Oxolloxo awards its creative duties to Skechers Boots Bang in the Middle
With its own set up for manufacturing and designing, Oxolloxo offers a complete range of fashion for women, men and kids including choices for beach wear, maternity wear and plus size wear for women. The brand aims to become Skechers Boots a major force in fashion marketing, starting from India and then going global.
Commenting on the win, Naresh Gupta, managing partner and CSO, Bang in the Middle, says, “When the client first interacted with us, they did not have a name but they Skechers Boots had a well defined and crafted idea. We are proud to be a part of the evolution of the brand. The site designed and developed by us offers a great selection of fashion in the most appealing way.”
managing partner and CCO, Bang in the Middle, adds, “It’s not very often that we get to create a brand right from the name upwards, from arriving at its name that works both alphabetically and numerically, to putting together an idea that works well both in the traditional world of fashion marketing and in the new digital age of fashion retailing. We are delighted to work together with the brand owners and create a brand that will rightfully gain a share of light under the global sun.”